Analytics
Track your business performance and ROI
31
Total Leads
+12%vs last month
42%
Win Rate
+5%vs last month
$164
Avg. CAC
-8%vs last month
$74k
Revenue
+8%vs last month
Leads Over Time
Last 7 daysThuFriSatSunMonTueWed
Revenue Over Time
Last 7 daysThuFriSatSunMonTueWed
Conversion Funnel
6
Leads
100%
→
3
Contacted
50%
→
2
Quoted
33%
→
1
Won
17%
Channel Performance
| Channel | Monthly Spend | Leads | CPL | Conversions | CAC | ROI |
|---|---|---|---|---|---|---|
| RoofDojo | $500 | 15 | $33 | 4 | $125 | +5500% |
| Google Ads | $800 | 8 | $100 | 2 | $400 | +1650% |
| $300 | 5 | $60 | 1 | $300 | +2067% | |
| Yelp | $200 | 3 | $67 | 1 | $200 | +2150% |
| Referrals | $0 | 6 | $0 | 3 | $0 | 0% |
| Total | $1,800 | 37 | $49 | 11 | $164 | +4011% |
Leads by Status
new2 (33%)
contacted1 (17%)
quoted1 (17%)
won1 (17%)
lost1 (17%)
Top Performing Channels
1RoofDojo
$28,000
4 won
2Referrals
$21,000
3 won
3Google Ads
$14,000
2 won
4Facebook
$6,500
1 won